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Adidas Sponsors College Athletes Through NIL Program
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For Adidas and rivals, sponsorships are good business - The Columbian
Adidas Hockey Announces New, Sustainable NHL Team Jerseys
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Bank of America signs on as new Boston Marathon sponsor - ESPN
The Adidas Kromaskin field hockey stick from Hypetex is seeing performance gains thanks to a micro-cell core that ensures consistent production
Sponsorship deal with Adidas means changes coming to NHL jerseys, but nothing drastic yet - The Hockey News
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
The Creation Of Adidas Hockey: Forging A New Way To Relate To Consumers, NHL
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